FIFA is set to unveil a new platform called FIFA+ Collect, which will give football fans the chance to affordably own unique digital collectibles from the greatest game moments to the most iconic FIFA World Cup and FIFA Women's World Cup art and imagery.
FIFA+ Collect, which will be available on FIFA+ across all web and mobile devices later in September, is powered by Algorand.
Algorand is the official blockchain platform of FIFA and the technology of choice for more than 2,000 global organizations, governments and digital-native decentralized finance applications.
"FIFA's platform – via a truly decentralised and scalable public blockchain – is the first tangible representation of the technical partnership recently announced between FIFA and Algorand," said W. Sean Ford, interim CEO of Algorand. "The commitment FIFA has made to bridge to Web3 enabled by Algorand, is a testament to their innovative spirit and desire to directly and seamlessly engage with football fans around the world."
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