BitNile Holdings, Inc. appointed Frank Frausto as its vice president of marketing.
Milton “Todd” Ault, III, the company’s executive chairman, said Frausto will play a central role in the planned launch of a Bitcoin-based super-app marketplace.
“Frank brings an impressive track record of building and managing effective digital marketing campaigns and we believe he is a great addition to the BitNile team,” said Ault.
Frausto, who has two decades of digital marketing experience, was one of the earliest hires to Google’s advertising team.
Upon leaving Google in 2017, Frausto served as the chief marketing officer of Beyond Enterprizes, a strategic investment and advisory firm helping blockchain investors, funds, startups, and entrepreneurs to reach their goals.
“I couldn’t be more excited to be joining the BitNile team,” said Frausto. “We have an opportunity to launch a platform that brings crypto to the mainstream in some new and exciting ways. I am looking forward to helping educate the public on just how we can make crypto transactions a reality for both new and experienced crypto users.”
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